It’s certainly true any business is tough in these strange times in which we live at the moment.

We keep hearing about businesses having to pivot to make the best of the new scenario. The high street dying, the rise and rise of online sales.

But, what about used car sales?

We’ve seen Cazoo enter the market in the United Kingdom with their campaign to “buy a used car from your settee”, but is it working?


The Team at aCar2Go

We spoke to Mark Duncan at aCar2Go just outside of Aylesbury in Buckinghamshire U.K for a view.

Mark, you have been in used cars for many years, what is your take on companies like Cazoo trying to muscle in on what has traditionally been a forecourt business?

Interesting Times

“It’s an interesting one”, he smiles, “we very much trade on our highly personal service and have many customers who come back to use time after time. They buy cars for themselves, their wives and their children.

We are well known in the local area for selling quality used cars that we fully service and if there is a complaint we deal with it quickly, efficiently and sympathetically. This means we have a good reputation and word of mouth and customer service is important to us”.

That’s great to hear and I love stories where customer service truly wins out. My belief is you cannot get true customer service online, without that personal touch.

Customer Service In Used Car Sales

“Very much so”, Mark jumps at the thought, “I think used car sales is a particular case in point. You want to see how people react to sitting in a car, how the react to the colour of the car, the smell, the touch, the feel. You can only gauge that if you are actually with the person and they are looking at and assessing their potential new car. I teach my sales people to look for people’s reactions and when they get a god reaction ask questions about how and why the person has reacted the way they have”.

So, it’s all about sales then?

Psychology Sells Cars

“More than that in my opinion, it’s psychology”, he smiles over his coffee, “it’s about what turns the customer “on” when they look at a car. Are they visual, auditory or kinesthetic people? Are they turned on by the look of the car, the feel of it, or the smell or the sound it makes when it’s fired up?”

“My sales people are trained to spot this and gently direct the customer to what they think is the best fit in terms of a used car for them. It’s an art!  But, as I said, people keep coming back to buy their cars from us and we are in essentially a small village location here in Aston Clinton just outside of Aylesbury”.

“It’s areas such as this that I can’t see how an operation like Cazoo can win? I don’t want to be disparaging about their business model, but I just can’t see they would end up having customers as satisfied as ours are? We like our customers to totally fall in love with their new car before they hand over the money. Cazoo just seems a little bit too clinical to me, after all buying a car has always been, and I believe will always remian, an emotional decison”.

I agree, Mark, and as I said, I am all for true persoanl service.

You can find aCar2Go by clicking here.

No content is pushed out to readers without getting reviewed by an editor. Good editing not only corrects the mistakes in the content but can also shape it into a much better piece. It is an essential step in the writing process that every writer needs to understand. While one can hire an editor for the editing role, they can also self-edit the content without a sweat. With a little practice, you can improve the structure and style of how you write. These tips will help you to effectively edit your own content.

Complete the writing first

Do not indulge in editing while you are writing down your article or story. Keep editing for later when you complete your writing. It is not a good idea to edit the sentences while you write them. It will slow down your writing and also distract you from your thoughts.

Check for spelling mistakes first

Before you start editing your content, do a quick spell check to make sure that there are no spelling mistakes in the content. This will eliminate one major flaw in your content that can go unnoticed if you perform all editing checks at once.

Take a break

Once you have a complete written content, you should take a break from it and not indulge in editing right away. This will provide you with a fresh look at your content when you come back. Many self editors take whole daybreak so they can forget about what they have written. This gives them a completely new piece to edit when they come back.

Use a new format

Convert your writing into different formats with fonts, colour, and size. Switch to a PDF format if necessary. It will provide you with a different look at your content. You can use bigger fonts to catch the mistakes more easily.


Eliminate uncertain language

If you use any uncertain sentences in your writing, it can weaken your message as the reader will not feel confident about your points if you use words like ‘maybe’, ‘seems to be’, or ‘could be’. Have authority over your writing to be able to communicate your idea better to the readers.

Avoid repeating phrases

Try to use as less repetitive phrases as you can. The readers can easily notice the repetitive sentences, and it will distract them from the rest of the body of content. They will get bothered by the repeating sentences every time they read one, which will decrease the value of your content. Use synonyms whenever needed.

Macro-Micro edit

Check for the sections which feel like they are unnecessarily occupying space in the content. If they are not necessary, you can think of removing or replacing them. This is called macro editing. Before you polish every sentence, look our for the paragraphs which do not hold much value to your content and removing them will not affect your message. Mirco editing is to consider every word and sentence in the content and check for grammar, verb, object construction, and active voice.